The NCAA says definitely.
According to a new document from the NCAA, college coaches may not alter their photos for recruiting purposes. The document -- laid out in a Q-and-A format, has the question: "May a coach take a photo and use software (e.g., Instagram, Photoshop, Camera Awesome, Camera+,) to enhance the content of the photo (e.g., changed color of photo to sepia tones or add content to the photograph), and send it to a prospective student-athlete as an attachment it to an email or direct social media message?" The answer given, is: "No, a photograph that has been altered or staged for a recruiting purpose cannot be sent to a prospective student-athlete." (PetaPixel.com)